Loon Kombucha wanted to add canned versions of their kombuchas to their already successful line up. The introduction of the 350mL sleek cans allows Loon to tap into new markets. Our goal was to capture the vivid colours of the kombucha and embody the cottage vibe, a key element of the Loon Kombucha brand. We landed on a map of Canada as a backdrop that highlights lakes across Canada. Finally, we highlighted the various aspects that differentiate Loon from others: fairtrade, organic, and Made in Canada to name a few.