iCreation
Bluetooth Tailgate Speaker
iCreation’s tailgate speaker, which we dubbed Vault, is a rough and tumble bluetooth monster ready for anything. It is packed with features such as a luggage handle and wheels, waterproof storage compartment, and a large battery that provides 10+ hours of playing time.
Conceptual Direction
iCreation gave us a fairly open brief when it came to exploring overall design approaches. We took the opportunity to fill the funnel with a diverse range of concepts. We landed on a visual vocabulary that was as much hi-tech as it was rugged. The overt handle serves as protection, affords the end user a grab-and-go experience, and provides a strong unifying visual element.
