ZipGrow’s unique vertical growing Tower provides both individuals and small farms with the ability to grow many lettuces and herbs. Typically these Towers are wall mounted and generally used in a more commercial/industrial fashion. ZipGrow wanted to develop a freestanding unit that could bring their technology indoors for individuals looking to grow for themselves. The goal was to create a beautiful looking unit that would fit naturally in the consumer’s living space. We settled on a minimal aesthetic and warm wood tones that serve to highlight the natural beauty of an indoor garden.

We were challenged to come up with solutions to a variety of end user focused issues including: a simple and effective means of removing the Towers from the unit while ensuring they reliably lined up with the water source, hiding the functional elements (ie. water reservoir, aerator, pump, electrical, plumbing, LED lights), integrate a strainer for solids, limit the exposure of water to light to prevent algae growth, and provide a convenient location for the seedling tray.  In addition, we developed the design to be optimized for shipping and minimal assembly steps for the end user.